Natural Ingredients, Naturally Good Skin

At Generation West, we believe great skincare starts with great ingredients. Our products are inspired by nature and created for people who live life under the open sky. From refreshing floral waters to nourishing botanical oils, each ingredient brings its own unique qualities to our skincare collection.

Here's a closer look at some of the natural ingredients you'll find in Generation West products.

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Rosehip Oil

Nourishing • Botanical • Skin-Loving

Rosehip oil is a popular plant-based facial oil valued for its naturally occurring fatty acids and antioxidants. Its lightweight feel makes it a favorite in facial skincare, particularly for routines focused on nourishing dry or weather-stressed skin.

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Jojoba Oil

Lightweight • Conditioning • Versatile

Jojoba oil is a unique botanical oil that closely resembles some of the naturally occurring lipids found on the skin. It has a lightweight, silky feel and is widely used in skincare to condition and soften the skin without feeling overly heavy.

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Carrot Seed Oil

Botanical • Antioxidant-Rich • Nourishing

Carrot seed oil is a botanical ingredient known for its distinctive earthy aroma and naturally occurring antioxidant compounds. It is often included in skincare formulations designed to nourish and condition the skin while supporting a healthy-looking complexion.

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Pomegranate Seed Oil

Nourishing • Antioxidant-Rich • Replenishing

Pomegranate seed oil is pressed from the seeds of the pomegranate fruit and is valued for its rich concentration of beneficial fatty acids and naturally occurring antioxidants. It makes a nourishing addition to facial oils and other skincare products designed to condition dry or mature-looking skin.

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Marula Oil

Silky • Nourishing • Moisturizing

Marula oil comes from the kernels of the marula fruit and is prized for its smooth, silky texture and nourishing properties. Rich in fatty acids and naturally occurring antioxidants, it is often used in facial skincare to help leave skin feeling soft, supple, and conditioned.

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Tomato Seed Oil

Lightweight • Botanical • Antioxidant-Rich

Tomato seed oil is extracted from tomato seeds and contains naturally occurring fatty acids and antioxidant compounds. Its lightweight botanical profile makes it an interesting addition to facial skincare designed to nourish and support a healthy-looking complexion.

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Watercress Seed Oil

Nourishing • Botanical • Revitalizing

Watercress seed oil is a lesser-known botanical oil with a naturally rich profile of fatty acids and plant compounds. It can provide nourishing and conditioning qualities to skincare formulations while adding another unique botanical ingredient to the mix.

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Calendula Oil

Soothing • Botanical • Comforting

Calendula oil is derived from the bright golden calendula flower, sometimes called marigold. Calendula has a long history in traditional skin care and is valued for its gentle, comforting qualities. It is commonly used in balms, oils, and other products designed to nourish and condition the skin.

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Rose Floral Water

Refreshing • Botanical • Gentle

Rose floral water is a lightweight botanical water created during the distillation of roses. Known for its delicate floral character and refreshing feel, it makes a beautiful addition to a daily skincare routine. Use it after cleansing or whenever your skin needs a fresh, revitalizing touch.

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Nature Knows a Thing or Two About Skin

From roses and calendula to jojoba, rosehip, and seed oils, Generation West chooses ingredients that bring the best of nature into your daily skincare routine.

Simple ingredients. Thoughtful formulations. Western spirit.

Explore the Generation West collection and discover the natural ingredients that help make your skincare routine uniquely yours.